Being right, just, and moral does not win elections. Money, hard work, organization, and coalition-building win elections. The “No on Prop 8” group ran a poor campaign, with bad messaging, bad advertising, ineffective organization and a baffling focus on our own community. The “Yes on 8” campaign ran a brilliant campaign with simple, poll-tested messaging, an energized base, powerful fundraising and brilliantly effective outreach and organizing to communities all around the state. They almost deserved to win.