PC World – Business Center: Gates May Change Direction of Philanthropy

Proponents of creative capitalism believe that one can help fulfill the basic human needs of the world’s poorest people by also helping them to build successful businesses around the fulfillment of those needs.

Creative capitalism also challenges businesses to view philanthropy as a business; rather than make charitable contributions indiscriminately, business leaders should think about their company’s own needs and make philanthropic investments that could also benefit them financially….